Qualitative Market Research: An International Journal, Volume 6, Issue 3
ebook ∣ Qualitative Market Research: An International Journal
By Pauline Maclaran
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There are issues in the social sciences about how research is undertaken and the problems of representation of the consumer in market research. Complex topic but this e-book addresses the subject - two papers from an academic perspective and two papers which look at consumer research in the commercial world of advertising and market research. A great mix of theory and practice!
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