Journal of Business & Industrial Marketing, Volume 18, Issue 6 & 7

ebook Journal of Business & Industrial Marketing

By Wesley J. Johnston

cover image of Journal of Business & Industrial Marketing, Volume 18, Issue 6 & 7

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This e-book provides an introduction to the philosophical underpinnings supporting the use of interpretive methods in organizational studies. It provides guidance as to how interpretive research can be employed and encourage the acceptance of such techniques.

Journal of Business & Industrial Marketing, Volume 18, Issue 6 & 7