This e-book looks at the topic of international new product development. There's a lot of material on new product development but not much that focuses on the global implications so this issue addresses a lack in the literature. The main themes are: the implications of a firm's international diversity, cultural attributes and socio-economic factors in influencing the adoption of new products, the effects of national culture on international new product development, and, international technology transfer and its effects on firms to develop globally competitive products.