International Marketing Review, Volume 20, Issue 3

ebook International Marketing Review

By Antonis Simintiras

cover image of International Marketing Review, Volume 20, Issue 3

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This e-book emphasises the importance of international business negotiations. It contains papers that cover the topic well with a lengthy and comprehensive paper that reviews the research and writing so far and predicts future avenues of interest. The next paper is on the importance of social capital in any cross-cultural exchange. Another paper explores the effect of national culture and the last compares the content of training for sales negotiations

International Marketing Review, Volume 20, Issue 3