International Journal of Retail & Distribution Management, Volume 33, Issue 4
ebook ∣ International Journal of Retail & Distribution Management
By Grete Birtwistle
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This e-book, “Best Practice QFD II: Strategy and Regional QFD”, highlights QFD as a strategy development tool and presents a series of papers exploring regional QFD usage through multiple case studies or surveys. Through these two special issues, QFD has been shown to be a dynamic, versatile and relevant tool.
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