International Marketing Review, Volume 20, Issue 1

ebook International Marketing Review

By Adamantios Diamantopoulos

cover image of International Marketing Review, Volume 20, Issue 1

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This e-book contains several papers - the first presents new empirical research into the different patterns of use of export information in an international study - Austria, Germany, NZ, UK and US. The second paper looks at the use of export marketing information in SMEs. The third paper focuses on the symbolic use of export information and the last on the links between organizational knowledge and export information use with firm export performance

International Marketing Review, Volume 20, Issue 1