This e-book on ‘Emerging Paradigms in Indian Marketplace’ continues the current debate on the importance of India in the global trade and the adaptations in marketing practices which will be required to penetrate the Indian market. India, for some time now the focal point of the global trend toward strategic off shoring, has simultaneously become appealing as a market in its own right. With GDP growth more than double that of the United States and the United Kingdom during the past decade, and with a forecasted continued real annual growth of almost 7 percent, India is one of the world's most promising and fastest-growing economies, with multinational companies eager to invest.