Journal of Business & Industrial Marketing, Volume 21, Issue 7

ebook Journal of Business & Industrial Marketing

By Angela Hausman

cover image of Journal of Business & Industrial Marketing, Volume 21, Issue 7

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The editors’ aim of the 20th Anniversary edition of the Journal of Business and Industrial Marketing was to highlight the accomplishments of the past and provide possible pathways for future research in the area of business-to-business marketing. The first set of articles in this series dealt with where the discipline has been over the past two decades including a review of B2B literature, interrelated areas of supply chain management, and channels and logistics. The latter half of the e-book looks at directions for future research in business-to-business marketing, particularly in regards to the interpersonal and behavioural aspects of managing relationships in an organizational network.

Journal of Business & Industrial Marketing, Volume 21, Issue 7