This e-book draws on papers presented at the European Academy of Business in Society Fourth Annual Colloquium in Warsaw, Poland, December 2005. The event was hosted by the Leon Kozminski Academy of Entrepreneurship and Management and the Warsaw School of Economics. It was part of the EABIS led project, “The European Platform for Excellence in CSR Research”, supported by the European Commission’s Sixth Framework Research Programme. The Colloquium and this e-book are an attempt to lift debate to another level on both corporate responsibility and competitiveness in order to push the boundaries of knowledge. They are also an attempt to build the platform for serious understanding at the level of corporate strategy and public policy.