Qualitative Market Research: An International Journal, Volume 6, Issue 1

ebook Qualitative Market Research: An International Journal

By Julie Abbott

cover image of Qualitative Market Research: An International Journal, Volume 6, Issue 1

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The topic of this e-book is "SME and consumer e-business research" which encompasses both practitioner and academic views of research in the world of the Internet. It includes some interesting case studies on how small and medium sized companies are dealing with the opportunities provided by the Internet - from knowledge management and organizational learning to an investigation of online consumer purchasing.

Qualitative Market Research: An International Journal, Volume 6, Issue 1