This e-book invites a discourse on the question of a benchmark by which the culture-performance link can be measured and/or judged. The manuscripts included are truly international in nature with analysis involving companies in Australia, China, United Kingdom and the United States. A benchmark is a yardstick, a standard, against which to compare and measure one’s performance; the object being to attempt to do everything a little better tomorrow than it was done today. The cultural value underlying this notion is that continuous improvement is the path to a higher standard of performance