International Journal of Bank Marketing, Volume 21, Issue 6 & 7
ebook ∣ International Journal of Bank Marketing
By James Devlin
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This e-book addresses a lack of published material on the marketing of bank and financial services in the Asia Pacific region. From Brunei, to Fiji, to Australia, Thailand, China and Hong Kong. Nine papers cover a wide range of issues - market orientation, internet banking adoption, payment card market, relationship marketing etc.
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