Marketing Intelligence & Planning, Volume 21, Issue 7

ebook Marketing Intelligence & Planning

By David Pickton

cover image of Marketing Intelligence & Planning, Volume 21, Issue 7

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This e-book offers an examination of account planning, an area of marketing planning and advertising strategy. Not much has been published on this in the past so this is important issue. The authors are a real mix of academics and practitioners thereby bringing the real world and actual practice into the picture

Marketing Intelligence & Planning, Volume 21, Issue 7