As a social media manager or someone who wants to have a career as one, it is imperative for you to understand not only the technological evolution of business marketing, but how to utilize the changes to benefit yourself and your clients. Establishing a social media program for yourself is one thing, but doing the same thing for your clients is a little different. This guide has the entire process broken out into a 30-day plan. Not that this CANNOT be done faster, but this systematic approach tends to be more easily managed by your potential clients who, let's face it, hired you because they don't know what they need to do. More specifically, you will be guiding them through this process which details: - how to get involved with social communities - how to truly use social media to get the most return on investment for your clients - incorporating social media buttons - starting your own social community (or one focused on your client's niche) - how online social networks work best together - and more... This guide focuses on the main platforms, including: Facebook, Pinterest, Twitter, Google+, Youtube, and LinkedIn. As if this wasn't enough, I have included a couple of bonuses for you: Bonus 1 - Getting More Clients if you are working as a freelancer, this will help you to fill your social media dance card. Bonus 2 - Social Traffic Tactics because what's the point of doing this if you can't help your clients get traffic - this makes you more valuable to them as well. Ready? Let's Get Social!