Branding the Nation: Neuromarketing and the Super Bowl—the Great American Pow Wow by Dr. Felix Philipp Lutz with foreword by legendary advertising guru Ben Colarossi, locks and loads silver bullets for brand success as it fires off new perspectives on branding. This practical guide to rendering you a kickass marketer uses the foremost sports event of America, the Super Bowl, as Lutz explains the two most important elements of branding that together nail your brand, product, or service so you can thrive beyond your competitors' wildest dreams. Football, with its very own history and mythology templates a neuroanthropological approach. The second element, the neurobiological part of randing the Nation, integreates very recent discoveries from the neurosciences. This knowledge scaffolds the newly revealed relationship between neurotransmitters in our body and our emotions, beliefs, and behavior. The most precise tool to navigating consumer behavior, Dr. Lutz's analysis is the treasure map for your brand's success. At the leading edge of neuromarketing, Branding the Nation clocks double time as a practical guide and fun read.