Eric is a popular beauty blogger, and hopes to use the momentum of that to start his own business selling makeup for men—but his first attempt to launch makes it painfully clear he has a lot to learn and a long way to go. Unexpected help comes in the form of Devon: Gorgeous, successful, and far too smooth. He is everything Eric would like to be, all the things Eric is starting to fear he'll never achieve, and the success that Eric is striving for in both his professional and personal life is jeopardized by Devon's inability to understand that business and pleasure shouldn't mix, because they can have disastrous results for both.