.T. Quick give corporate warfare a new name in his esteemed novel, Singularities... "Luna Inc. would live, he promised himself dourly. Even if he, the last of the Schollanders, died in the survival effort. It was in his genes, maybe, as Auntie Elaine had once said. But it was in his heart and mind as well. What had that long-dead mercenary rally cry been? Grab 'em by their balls-their hearts and minds will follow? Nakamura sure had balls. He had to give him that. But that was okay, too. It gave him a target to grab. And squeeze…"