When Bobby Ackles became the B.C. Lions' original water boy, he probably never dreamed that he would lead the team to a Grey Cup victory over 50 years later. From his earliest days with the team to becoming its general manager and now president, Ackles has demonstrated a commitment and dedication to football in the CFL, NFL and XFL. In this engaging personal memoir, Ackles takes the reader through the growing and changing world of football, both from a Canadian and an American perspective, where he lays down the differences between the two sport cultures, and reveals the dynamics of creating a winning team. It's the story of his passion, his drive, and his rise from a humble beginning to becoming one of football's most respected executives.