Apple Confidential 2.0
ebook ∣ The Definitive History of the World's Most Colorful Company
By Owen W. Linzmayer
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Apple Confidential 2.0 chronicles the best and the worst of Apple Computer's remarkable story. Follow the company as it grows from upstart media darling to industry-leading powerhouse, falters under a series of disastrous executive decisions, takes its licks as technology whipping boy, and rebounds to profitability through innovation. This substantially revised second edition contains over 60 pages of new material, including several completely new or greatly revised chapters, as well as hundreds of fresh photos, illustrations, quotes, and timelines.Get the inside scoop on the people who made Apple an icon:
And full coverage of the products that blazed a trail of innovation:
By digging into forgotten archives, interviewing key players, and reading virtually everything ever written about Apply, Linzmayer separates fact from fiction to present the definitive history of the world's most colorful company. Whether you're a Mac fanatic, and Apple enthusiast, or a business and technology history buff, you'll find that Apple Confidential 2.0 is one of the most entertaining and informative books you'll read this year.
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