"Motivation is like bathing or eating. You need to do it regularly to survive."

Says Zig Ziglar, America's number one motivator. Motivation is the key leadership skill that can vastly improve your quality of life and, in turn, positively impact sales. Developing it-and keeping it alive-is what winning is all about.

Be In It to Win is filled with inspiring insights, exclusive interviews, and winning advice from the country's most successful sales professionals, entrepreneurs, and CEOs. Norman Vincent Peale weighs in on the power of positive thinking; Tom Hopkins, one of America's leading sales trainers, talks at length about dedication; Zig Ziglar shares insights on the topic of mentors and lessons for positive living; and Mary Kay Ash discusses enthusiasm and attitude. Also included are specific strategies for jumpstarting your drive to succeed, including:

You'll also learn to set goals, overcome rejection, recover from failure, trust your instincts, and be clear about your purpose. Do all that, and you'll develop the positive attitude and leadership skills that make winning a sure thing.