In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:1. She doesn't want to play the game2. She doesn't think the salesperson views her as a legitimate decision maker3. She doesn't like the salesperson4. She doesn't trust the salesperson5. She doesn't think the salesperson is the right person for the jobRiddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience—without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women.