I know my own mind. I am able to assess others in a fair and accurate way. "Blindspot" is the authors' metaphor for the portion of the mind that houses hidden biases. Writing with simplicity and verve, Banaji and Greenwald explain the science that shapes our likes and dislikes and our judgments about people's character, abilities and potential. The book uses the Implicit Association Test, a method that has revolutionized the way scientists learn about the human mind and that gives us a glimpse into what lies within the blindspot. The "good people" in the subtitle refers to all of us who strive to align our behavior with our intentions.