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本书由一批长期从事高职高专旅游专业教学和实践的教师，在结合目前我国旅游行业营销现状的基础上编写的。本书以培养旅游专业学生营销理念和营销实操能力为目的，充分体现够用、实用、管用的原则，体现一般原理与典型案例相结合的特色。
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