Rethinking Business Anthropology
ebook ∣ Cultural Strategies in Marketing and Management
By Alf H. Walle
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Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
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