why?

This book contains the answers to these questions, and much more. The Restaurant Dream? is filled with educational information and strategy, all intertwined within a story highlighting the successes and failures of our team's development efforts. You can steal some of our ideas and apply them to your own efforts. You can learn from our mistakes—without having to pay for those mistakes yourself. If you have looked at other books on the shelf, I think you will see that this one is different. It is full of specifics and short on generalities. It provides you with an in-depth look at all phases of the development process, from the initial idea through the first several months of operation. Regardless of whether you are considering opening a restaurant, you know someone who is, you are a veteran restaurateur, or you are just interested in the subject, this book has something for you.