If you plan to open a specialty retail store, or a small store inside an existing retail space, then this book is a must! This book shows how, with minimal effort and a small investment compared to other businesses, you can start your specialty store and be highly profitable!

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to write a winning business plan, basic cost-control systems, food safety and HACCP, sales and marketing techniques, pricing formulas, managing and training employees, generate high-profile public relations and publicity, learn low-cost internal marketing ideas, low- and no-cost ways to satisfy customers and build sales, learn how to keep bringing customers back, and much more.

The companion CD-ROM is not available for download with this electronic version of the book but it may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com

Note: CD-ROM/DVD and other supplementary materials are not included.