Next time someone tells you business can't be done ethically—corners must be cut, negotiations can't be honest—hand them Jon Huntsman's new book. Who's Jon Huntsman? Just someone who started with practically nothing, and built a world-class business that carried him to Forbes' list of America's wealthiest people. Here, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyers weren't needed to back it up.

This is no mere exhortation. It's as practical as a book can get. It's about how you listen to your moral compass. It's about how you build teams with the highest values...share success...take responsibility...earn the rewards that only come with giving back. Huntsman built his career and fortune on these principles—from his refusal of the Nixon administration's corrupt demands, to his lifelong commitment to charity, to the way he approaches his biggest deals.