Growth Juice was written to help companies realize continuous growth of sales and profits.  This is accomplished through combining time-tested growth planning concepts, frameworks and practical planning perspectives with the popular Solution Selling® system.  The book provides a hands-on view of Solution Selling®, including characters introduced along the way provide a lively, entertaining story-line.  The final section considers how to convert one profitable sale at a time into steady overall sales and profit growth.  Combining the Solution Selling® system with the critical planning perspectives laid out in the first section yields an effective formula for achieving continuous sales and profit growth.