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The Irish Edge

How Enterprises Compete on Authenticity and Place

by Finbarr Bradley Author · James J. Kennelly Author

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Telling the stories of Irish businesses that have successfully integrated their Irishness with the demands of the global marketplace, The Irish Edge is intended as an inspiration to entrepreneurs/innovators and owners of export-oriented SMEs. The Irish Edge tells the stories of successful Irish enterprises that have survived and thrived through the recession, building on culture, tradition, place, identity, language and sustainability. The enterprises in this book compete, not only on the basis of identity, but by adapting themselves to what is now called the modern 'experience' economy. Such businesses include: Inis MeƔin, which the Financial Times headlined 'A Chic Knitwear Outpost in the Aran Islands'; Cnoc Suain, a restored 17th century hill village in Co. Galway; Ballymaloe Cookery School; animation enterprise Cartoon Saloon; our liquor and brewing enterprises, including new craft beers; and our food industry, including global brands such as Glenisk and Flahavans. The Irish Edge proposes an economic recovery based on such strong, identity-driven, modern enterprises that use local and traditional resources, along with technology, to create something appealing and new.

Publication Details

Publisher:
Orpen Press
Publication Date:
2013

Format

  • OverDrive Read
  • Adobe EPUB eBook 576.9 KB

Finbarr Bradley (Author)

Finbarr Bradley teaches about managing and financing green ventures at University College Dublin and is a former professor at DCU and NUI Maynooth.

More about Finbarr Bradley

James J. Kennelly (Author)

James J. Kennelly is professor of International Business at Skidmore College in Saratoga Springs, New York.

More about James J. Kennelly
The Irish Edge
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