Throughout this book, I will ask you to take coffee breaks. These breaks are designed to break up your learning and reflections in bite- size chunks. In many cases, the breaks direct you to a video or an article on the internet. The coffee breaks are designed to give you time and space to reflect; not only to reflect on what I have said but also to reflect on what you are saying to yourself. The secret to using this book is in understanding that the book isn't about me. It's about YOU. The only thing that matters is what you find yourself saying. This book isn't about copying 'my success formula' because I don't have one. I would be lying if I said I had. If there was a one-size- fits-all success formula, I think someone would have invented it and patented it by now. So, if someone tells you they have the formula to success, they are lying. The best way to capture and explore your own thinking is to catch yourself saying, 'I disagree with this!' and replace that thought with 'Why does that person think differently to me?' This book is about finding your own courage and tenacity to become a pioneering leader, a trailblazer who knows and wants to build something worth- while in your lifetime.