If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands — you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the author shows us how to market ourselves for new careers or take ourselves in new directions, always thinking of our personal brand. With inspiring examples and attention to detail, this very readable and engaging book shows you how to win support to define, build, and nurture your personal brand so that you can Be Who You Want To Be.