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A legendary New York Yankees PR man offers readers an inside look at one of baseball’s greatest teams.
Starting as a college student sorting Mickey Mantle’s fan mail and rising to become the youngest director of public relations in baseball history, Marty Appel offers a unique behind-the-scenes memoir of life with the New York Yankees from 1968 to 1977. Appel stood shoulder-to-shoulder with both the benchwarmers and the superstars of the past and present, from tempestuous owner George Steinbrenner and his equally tempestuous manager Billy Martin (whom Howard Cosell once called “a beleaguered little pepperpot”) to Hall of Famers like Yogi Berra, Mickey Mantle, and Reggie Jackson. With a new chapter bringing the story up-to-date, as well as changes and milestones in the game he loves, Marty Appel paints a hilarious and poignant portrait of the Yankees.
“[Appel’s] love of baseball shines through here, and Yankee fans will lap up his humorous stories of Yankee greats and not-so-greats.” —Library Journal
“A poignant account of a fan turned public relations executive working for baseball’s most glamorized team.” —Baseball America
Starting as a college student sorting Mickey Mantle’s fan mail and rising to become the youngest director of public relations in baseball history, Marty Appel offers a unique behind-the-scenes memoir of life with the New York Yankees from 1968 to 1977. Appel stood shoulder-to-shoulder with both the benchwarmers and the superstars of the past and present, from tempestuous owner George Steinbrenner and his equally tempestuous manager Billy Martin (whom Howard Cosell once called “a beleaguered little pepperpot”) to Hall of Famers like Yogi Berra, Mickey Mantle, and Reggie Jackson. With a new chapter bringing the story up-to-date, as well as changes and milestones in the game he loves, Marty Appel paints a hilarious and poignant portrait of the Yankees.
“[Appel’s] love of baseball shines through here, and Yankee fans will lap up his humorous stories of Yankee greats and not-so-greats.” —Library Journal
“A poignant account of a fan turned public relations executive working for baseball’s most glamorized team.” —Baseball America
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