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Business of Intellectual Property authored by Christopher M. Arena and Edward M. Carreras: No longer solely the domain of the legal department, strong intellectual property practices are an integral part of company operations, and require that lawyers understand the fundamentals of business practice and that business executives understand the law. In The Business of Intellectual Property, Chris Arena and Ed Carreras explain the growing importance of intellectual property assets from both legal and business perspectives, and offer strategic advice on how to manage IP assets for competitive advantage, profitability and return on investment.
Focusing on the intersection of law and business, The Business of Intellectual Property combines statutory frameworks, case law, business and legal principles of accounting and valuation, and-most impressively- multiple case studies of successful companies, to give readers the strategic vision and practical advice they need to integrate such processes into their company's operations.
With extensive experience in the legal departments of major corporations (Coca-Cola, BellSouth, AT&T) as well as firm practice at leading IP specialist Woodcock Washburn, Arena and Carreras are uniquely positioned to demystify the complicated intersection of intellectual property and the business operations upon which it is increasingly built.
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Reviews
"The authors credentials shine through in The Business of Intellectual Property as they successfully weave together business and legal concepts in a way that provides an accessible resource for business managers seeking to understand the nuances of intellectual property law.
Arena and Carerras successfully elevate the discussion that began in earnest with Rembrandts in the Attic to a level that is applicable to a more mature business climate."
Shane Nichols, partner at King & Spalding
Georgia Bar Journal
"Chris Arena and Ed Carreras have brought together two critical perspectives for practicing attorneys and senior executives: the legal view of intellectual property and the strategic view of delivering customer value. Using an approach that is thorough and nuanced, they have demonstrated how companies can align business and innovation models to extract the most value from ideas."
—Steve Walton, Interim Associate Dean and MBA Program Director, Goizueta Business School, Emory University
"Chris Arena and Ed Carreras have brought together two critical perspectives for practicing attorneys and senior executives: the legal view of intellectual property and the strategic view of delivering customer value. Using an approach that is thorough and nuanced, they have demonstrated how companies can align business and innovation models to extract the most value from ideas."
—Steve Walton, Interim Associate Dean and MBA Program Director, Goizueta Business School, Emory University
"In The Business of Intellectual Property, Chris Arena and Ed Carreras materially advance our understanding of how firms extract value from innovation...
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