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Data Science for Business

What You Need to Know About Data Mining and Data-Analytic Thinking

by Foster Provost Author · Tom Fawcett Author

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Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.

Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You'll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company's data science projects. You'll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.

  • Understand how data science fits in your organization—and how you can use it for competitive advantage
  • Treat data as a business asset that requires careful investment if you're to gain real value
  • Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way
  • Learn general concepts for actually extracting knowledge from data
  • Apply data science principles when interviewing data science job candidates
  • Publication Details

    Publisher:
    O'Reilly Media
    Publication Date:
    2013

    Format

    • Kindle Book
    • OverDrive Read 11.7 MB
    • Adobe PDF eBook 14.2 MB
    • Adobe EPUB eBook 11.7 MB
    • Open PDF eBook 14.3 MB
    • Open EPUB eBook 11.7 MB

    Foster Provost (Author)

    Foster Provost is Professor and NEC Faculty Fellow at the NYU Stern School of Business, where he teaches in the MBA, Business Analytics, and Data Science programs. Former Editor-in-Chief for the journal Machine Learning, Professor Provost has co-f...

    More about Foster Provost

    Tom Fawcett (Author)

    Tom Fawcett holds a Ph.D. in machine learning and has worked in industry R&D for more than two decades for companies such as GTE Laboratories, NYNEX/Verizon Labs, and HP Labs. His published work has become standard reading in data science both on ...

    More about Tom Fawcett
    Data Science for Business
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