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This milestone in the self-help movement reveals the secrets to making your products and services irresistible to customers and clients. Robert Collier explains how to appeal to the basic elements of human nature — including love, pride, duty, and self-indulgence — to reach and motivate any audience. Learn how to: Control the genie of your mind, the subconscious Recognize your ambitions and harness your desires Visualize your goals Develop faith in yourself Cultivate your creative imagination Strengthen your willpower Overcome daily challengesReal-life success stories illustrate the power of these strategies and their essential advice for sales, advertising, and copywriting professionals.
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