Organised in five parts, this volume traces ideology across changing media and genres. Part I examines literary discourse: rhetoric, memory, and collective trauma. Part II analyses the colonial and national press of the nineteenth century. Part III investigates language as ideological infrastructure – through university mission statements, lexical analysis, and colour semiotics. Part IV explores emotion in persuasive media, with case studies on social advertising in post-Soviet Georgia and disgust as a mediolinguistic resource. Part V examines AI as both medium and ideological actor, asking how hallucinations become a tool of self-reflection. Across all five parts, the contributors show how ideology is manifested in discourse.