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本书以培养应用型人才为目标，从推销人员的工作背景出发，在编写体例上采用任务驱动模式，把推销活动分为推销准备、推销接近、推销洽谈、推销交易达成、推销成交后工作和推销管理6个项目，每个项目下都有若干具体的任务。 本书可作为高职院校营销类专业和相关专业的教材，也可作为企业管理人员和推销人员的读物。
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