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"销售，从被拒绝开始！"成功的销售人员，并不是没有听过客户说"不"，而是在被拒绝的一刻还能用得体的话术来应对客户，从而发生神奇的逆转，最终促成签单。这种奇妙的变化就是心理学在发挥作用！ 《一句话让客户难说"不"》就是指导销售人员用心理学的方法应对客户的拒绝，了解客户心中所想，用最简单且最有效的一句话，破解与客户之间的死局，制造出"柳暗花明"的效果，并成功签单。
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