Why would a casino try to stop a gambler from losing? How can a mathematical formula find your future spouse? Would you know if statistical analysis blackballed you from a job you wanted?
Economist Ian Ayres has spent the better part of his career examining the power in numbers. Decisions used to be made by traditional experts based on experience, intuition, and trial and error. Nowadays, cutting-edge organizations are crunching ever-larger databases to find answers. Today’s super crunchers are providing greater insights into human behavior than ever before–and predicting the future with staggeringly accurate results.
In this lively and groundbreaking audiobook, Ayres takes us behind the scenes into the bold new world of today’s super crunchers. The author sweeps over a dazzling array of topics with strange-but-true facts, wry wit, and a raconteur’s talent for the fascinating anecdote. Entertaining, enlightening, and absolutely essential, Super Crunchers is an audiobook that no businessperson, consumer, or student–statistically, that’s everyone!–should make another decision without first listening to. Thinking-by-numbers is the new way to be smart.