The "hidden code" of the title refers to Sagar's firm belief that creating successful new ventures is as much a science as an art: that every great business begins with a dream and a vision, but that establishing a successful business is based on a set of "do's and don'ts" that can be learned by anyone with the motivation. Sagar acquired this vital know-how the hard way: gaining experience as an employee and a manager and later managing the launch of the first free zone in the UAE based on a public-private partnership. Sagar has now launched over 31 ventures with a combined valuation of over $350 million, employing more than 3,000 people worldwide. He is a key architect of the UAE's rapidly evolving digital ecosystem.