Strategies to Help You Bridge the Gap Between Textbook Training and the Real World of Selling. Bulletproof Salesman is a humorous, yet practical guide to selling. It's written using a tag-team approach between the authors. It explains how they've completely screwed-up over the years and yet survived to avoid making the same mistakes again. Readers learn from their failures as well as their victories accrued over decades of selling experience. They explain how to reach absolutely anyone, evade the traps constructed to keep salespeople out, and how to instantly detect deception during negotiations. By integrating the pragmatic with the colourful, there's plenty in this book to help all levels of sales professionals. No matter what your level of expertise, you'll benefit from the technologies and straightforward techniques described in this book. The creative format engages your mind while painlessly polishing critical sales skills. The authors are two sales veterans.