Pay Per Click Search Engine Marketing For Dummies

ebook Dummies

By Peter Kent

cover image of Pay Per Click Search Engine Marketing For Dummies

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today

Find this title in Libby, the library reading app by OverDrive.

Download Libby on the App Store Download Libby on Google Play

Search for a digital library with this title

Title found at these libraries:

Library Name Distance
Loading...
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

  • Use the right keywords to trigger your ads
  • Figure your breakeven point
  • Write ads that reach your customers
  • Calculate return on investment
  • Use geo targeting
  • Track your ad results
  • Pay Per Click Search Engine Marketing For Dummies