With a provocative follow up to his New York Times bestselling The Echo Machine, David Pakman offers a dire warning on the cultural and technological forces that are already melting our brains and transforming the pursuit of truth into an almost impossible, even quaint activity.

Has the dystopian future of 1984 and Brave New World arrived? As Pakman forewarns in Pay Attention, we confront a very Orwellian threat of totalitarianism, as technological "advancements" have rendered us not just passive but willing participants in a Huxleyesque world where our humanity becomes swallowed by the Attention Economy. Drawing on his experience fighting in the digital trenches, Pakman illustrates how and why political news and commentary has become more fragmented, extreme, and divisive in a self-fulfilling, self-feeding media environment. His reports from the front line of the media and culture wars are beyond eye-opening, including:

Sure to speak to his millions of avidly engaged viewers, as well as to readers of such titles as Chris Hayes' The Sirens' Call, Jenny Odell's How To Do Nothing, and Ezra Klein's Why We're Polarized, Pay Attention is a perfectly timed book that will show us how "the machine" works...and what we must do lest we become part of it.