This book makes the case, through the use of a fictional business story, for the rejection of mediocrity in the corporate world. The acceptance of 'things just go wrong' is replaced with the need to raise the bar on expectations. The story takes place at a high-technology start-up whose market edge is at risk because of internal manufacturing problems and external suppler mismanagement. Through the use of a consultant, the company and their business partners learn the value of replacing firefighting with a dogged determination to work together in analyzing their processes and implementing a proactive and pragmatic approach to interfacing along the Supply Chain. This 'teaming' results in a synergism that can only happen when all parties realize they win or lose together. The lessons to be learned from the story are a paradigm shift from the way most companies deal with their internal processes and their external suppliers and subcontractors.