Every year 2,000,000 men and women start a business—and so can you! Brian Tracy, one of the top business teachers, trainers, and authors in the world today, shows you how, starting with little or nothing...you can achieve financial independence! In this practical, proven 12 Lecture program, you'll learn these priceless lessons to set you on the road to business success: 1. The Entrepreneurial Mindset 2. Planning for Profitability 3. Selecting the Right Product or Service 4. Keys to Building a High Profit Business 5. Marketing, Selling and Customer Service 6. Winning the Hearts and Minds of Customers 7. Selling Your Way to the Top 8. Closing the Sale 9. All Business is People Business 10. Get Your Numbers Right 11. Financing Your Business 12. Increasing Your Profits/Balancing Your Work and Personal Life.