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No B.S. Guide to Marketing to Leading Edge Boomers & Seniors

The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money · No B.S.

by Dan S. Kennedy


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   Not today

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

Publication Details

Entrepreneur Press
Publication Date:
No B.S.


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Dan S. Kennedy (Author)

Dan S. Kennedy is immersed in marketing to boomers and seniors in a variety of categories. He is a strategic advisor, consultant, and business coach influencing over 1-million entrepreneurs annually.Chip Kessler, is CEO of a collection of publishi...

More about Dan S. Kennedy
No B.S. Guide to Marketing to Leading Edge Boomers & Seniors
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