Conversations That Sell
ebook ∣ Collaborate with Buyers and Make Every Conversation Count
By Nancy Bleeke
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This book introduces sales professionals to the collaborative conversation skills they need to?capture the buyer's attention and secure business.
Today's buyers want more from sales professionals than a simple consultation. What they're hungry for are?meaningful, collaborative conversations?built on mutual value and trust, that result in a win...where they, the seller, and the organization, achieve a winning outcome. Based on the author's five-step sales system, What's in It for Them (WIIFT) - Wait, Initiate, Investigate, Facilitate, Then Consolidate - Conversations That Sell shows you how to:
Packed with valuable tools and examples, salespeople in all industries will discover how to increase their short- and long-term sales success by keeping the focus of every conversation where it belongs...on the buyer.
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