The plain English guide that small business owners have been waiting for!

Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don't need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your business's future, you will be on your way to making it a reality.

Topics covered include:

Creating a business model

Identifying and beating the competition

Calculating expenses

Determining whether you need additional capital

Avoiding common mistakes

Writing your executive summary

Developing a marketing strategy

Evaluating your team

Analyzing your progress

And more!

Whatever your background and whatever kind of business you dream of starting, this latest installment in our popular Pocket Small Business Owner's Guide will help you to achieve your goals! The plain English guide that small business owners have been waiting for!