Preface

The twenty-first century is defined by speed.

We move fast, eat fast, earn fast — and often, we

forget to ask why.

The burger, once a humble meal of bread and meat,

became a symbol of globalization, convenience, and

instant gratification.

It represents more than food; it mirrors the rhythm of

our world — efficient, scalable, and constantly

reinvented.

This book does not aim to celebrate or condemn.

Instead, it seeks to understand the patterns behind the

"fast" mentality that governs not only how we

consume, but how we live.

Through stories, data, and reflection, The Burger Effect

explores the hidden psychology of speed — and how a

simple bun can teach us about money, marketing, and

modern identity.Whether you're an entrepreneur, a student of culture,

or simply someone who wonders why "faster" has

become the new normal, this journey invites you to

slow down — just enough to notice what's really

happening beneath the surface.