Key Features and Benefits • Based on the experiences of the number one college program on family business. • There’s no other book like it! This resource is designed to help the next generation earn a sense of credibility and marketability in the family business. • Shows young people with a family business how to take charge of their education, career, and life to increase their chances for success and happiness. • Free parents’ guide to using the book available at www.jist.com in April 2007. • Free bonus instructor’s guide at www.jist.com will be posted in early 2007. Includes a suggested syllabus, objectives, exercises, and other helpful information for using this book as a supplement or text in a family business course. • Gives advice on face your family’s expectations and preserving relationships. • Helps the next generation avoid entitlement, lack of direction, and feeling stuck. • Offers guidance for handling wealth and power. • Addresses a major problem of family business succession, where family businesses seldom actively talk about, reflect on, and plan for the transition to the next generation. • Covers the 8 main challenges (see table of contents) faced by young people with a family business in a practical, action-oriented way. • Includes examples of three types of young people in the family business: the amateur, the semi-pro, and the professional. • The manuscript was reviewed by 10 people, including family business owners, scholars, advisors, students with family businesses, and teachers. Their comments helped the author improve the breadth and depth of the book. • A book on family business published by JIST—a family business. • Unique positioning: • Other books take the perspective of the older generation; this book is aimed at the next generation. • This book is based on years of experience at the nation’s best program for the next generation. • This book takes a fuller approach of looking at the next generation’s place in the family and in the business, including career planning, credibility, taking charge of your future, avoiding entitlement, family relationships, and family wealth. • Author is founder of Stetson University’s Family Business Center, which offers the nation’s first academic major on the topic.